Episode 16

From NHL Ice to Community Leader: Mike Murray’s Winning Strategy

March 31st, 2026

19 mins 7 secs

Season 1

Your Host

About this Episode

What happens when an NHL pro trades the Canadian winter for the Tennessee sun and becomes the heart of a city’s sports scene for 30 years?

In this episode, listeners will discover how professional sports strategies translate into resilient business leadership, especially when facing a global shutdown.

Mike Murray, President and CEO of the Knoxville Ice Bears, joins Aaron Freeman to discuss his journey from a 17-year-old NHL draftee to his recent induction into the Greater Knoxville Sports Hall of Fame. Mike opens up about the financial gut-punch of COVID-19, his "unfinished business" mentality for the upcoming season, and why character off the ice is just as important as talent on it. We also dive into his passion for the Change Center and how sports serve as a vital economic and social driver in East Tennessee.