Sweet Tea and Strategy
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About the show
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Episodes
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Episode 14: Regional Awareness and Healthcare Strategy: A Conversation with Ed Pershing
March 26th, 2026 | Season 1 | 24 mins 49 secs
Ed Pershing explores the growth of PYA, the future of healthcare, and the cultural potential of East Tennessee.
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Episode 13: 40 Years of TeamHealth: Dr. Lynn Massingale on the Evolution of Modern Emergency Medicine
March 26th, 2026 | Season 1 | 27 mins 57 secs
TeamHealth co-founder Dr. Lynn Massingale traces the company's 40-year journey from a local start-up to a national healthcare giant.
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Episode 11: Ken Rueter on Turning Around the Nation's Largest Cleanup
March 26th, 2026 | Season 1 | 34 mins 28 secs
UCOR CEO Ken Rueter discusses the multi-billion dollar turnaround of the K-25 site, the "Culture of Excellence" driving a record-breaking safety standard, and the transformation of a Superfund site into a National Park and industrial hub.
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Episode 12: The Volunteer Spirit: Chancellor Donde Plowman’s Vision for UT Knoxville
March 26th, 2026 | Season 1 | 21 mins 34 secs
Donde Plowman outlines her priorities for the University of Tennessee, including student access, the land-grant mission, and faculty recruitment through regional assets.
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Episode 7: Legacy Parks: Cultivating Community through Conservation and Connection
March 26th, 2026 | Season 1 | 21 mins 49 secs
Legacy Parks Foundation Executive Director Carol Evans discusses regional conservation, economic impact, and the power of connected outdoor spaces.
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Episode 8: Tennessee Aquarium: A Multi-Million Dollar Engine for Education and Conservation
March 26th, 2026 | Season 1 | 22 mins 19 secs
Tennessee Aquarium CEO Keith Sanford discusses the organization's unique freshwater focus, its massive economic impact on Chattanooga, and its leading-edge conservation efforts.
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Episode 9: The Evolution of Sports Marketing: Strategy and Storytelling with Ed Willett
March 26th, 2026 | Season 1 | 23 mins 12 secs
Topgolf Media VP Ed Willett discusses the analytical shift in sports sponsorship, the power of brand activation, and the digital expansion of the golf industry.
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Episode 10: Strategic Storytelling at the Titanic Museum Attraction
March 26th, 2026 | Season 1 | 26 mins
Former Disney and CBS executive Mary Kellogg Joslyn discusses the strategic branding, employee-first culture, and "nag factor" behind the success of the Titanic Museum Attraction.
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Episode 5: Culture, Scale, and the Fed: A Strategy for Aggressive Growth with Billy Carroll
March 26th, 2026 | Season 1 | 20 mins 2 secs
SmartBank CEO Billy Carroll discusses aggressive bank growth, company culture, and Federal Reserve insights.
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Episode 6: Lisa Baird on the Future of Branding and Audio
March 26th, 2026 | Season 1 | 23 mins 46 secs
New York Public Radio CMO Lisa Baird discusses Team USA’s brand evolution, the strategic rise of e-sports, and the future of audio engagement.
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Episode 4: Connecting the Dots: Clinical Integration at UT Medical Center
March 26th, 2026 | Season 1 | 20 mins 52 secs
UT Medical Center CEO Joe Landsman explores Level 1 trauma care and the impact of clinical integration.
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Episode 3: Avertium’s Pragmatic Approach to Cybersecurity
March 26th, 2026 | Season 1 | 28 mins 2 secs
Avertium CEO Jeff Schmidt discusses industry mergers, GDPR impacts, and building a culture of security.
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Episode 1: Knoxville's "Crystallizing Moment": A Conversation with Mike Odom
March 26th, 2026 | Season 1 | 20 mins 12 secs
Knoxville Chamber CEO Mike Odom discusses regional growth, tech hubs, and city-wide alignment.
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Episode 2: UT President Randy Boyd on Inclusivity and Innovation
March 26th, 2026 | Season 1 | 21 mins 21 secs
Randy Boyd discusses the UT Promise, the Oak Ridge Institute, and the University's mission of state-wide impact.